Established in 2011, Her own words is a lifestyle lingerie brand with the mission on “Engineered for Comfort”. We set out to create simple, elevated essentials that provide comfort and optimal support. Today, HOW is all about bringing together quality, integrity and technological innovation to design pieces that help our customers feel fantastic.

We built awareness and our reputation through word of mouth and shared experiences so by rebranding to Her own words in 2018, we hope to convey our brand values to customers. We believe our customers are our spokespeople, sharing their experiences and introducing the real meaning of comfort to their loved ones.

Every day, we crack the science of comfort. We break the stereotypes of underwear and encourage women to live their life in own way. Be Confident. Be Proud. Be You.

There’s nothing simple about building bras, and we live for the details. Think about it—all the different bodies, ages, life stages, the preferences for fit, support and style. We have an endless supply of inspiration that drives us to keep innovating and solving problems.

We have 26 local stores in Hong Kong. In 2021, we expanded into Singapore market and launched our first Singapore counter in Jul 2022.

Using our lingerie knowledge and technology, we started our sports line in 2016. We’re women on a mission when it comes to selecting the materials, shapes, cuts and performance features that work best for sports.

Her own words sports bras are offered in a wide range of cup and band sizes as well as adjustable straps to ensure a customized fit to hold you in place during training.

In 2022, we launched our first Her own words Sports store in Hong Kong.